PAMPERS
It’s unfathomable how such cute, little babies can create enormous messes.
Leaks, especially blowouts, cause chaos. They could happen anytime, both in the least expected and expected moments. Thankfully, Pampers is launching a new product; the revolutionary ‘Blowout Barrier’.
But what is it?
The Blowout Barrier is a pocket on the back of the diaper that stops a “poo-splosion.” Taking a new approach for Pampers, we created custom emojis and captured unique baby expressions that told the story of our new diapers. (Fun fact: This is the first broadcast commercial to say and depict "poop").
Senior Copywriter: Ryan Sheehy
Senior Art Director: Tamara Yakov
Agency: Saatchi & Saatchi NY