Snickers / NFL Bad Advice
Sponsoring a professional sport is expensive. So it should come as no surprise that Snickers wanted to make sure everyone knew they were an official sponsor of the NFL. To do that, we adapted Snickers’ long-running campaign to develop a fresh approach that spoke directly to the NFL’s biggest fans - fantasy football fanatics. Using the new line “You’re off your game when you’re hungry," we created ads targeting these fans and blanked them across video, print, and digital media channels directly tied to fantasy football.
As an easter egg, the joke url featured in the spot was actually a live web address, leading anyone who actually typed it in to a microsite with additional content and link to Mars’ e-commerce portal.
