Air Wick One Square Foot
It’s a rare opportunity to do work that actually makes the world a better place. So when Air Wick asked my team to help bring our global platform “Connect to Nature” to life through positive action, we threw our heart and soul into creating the One Square Foot project.
CD/CW: E Slody
ACD Art Director: Fernando Mattei
ACD/CW: Rich Douek
Agency: Havas NY
The One Square Foot Project
America has lost over 33 million square feet of wildflowers in the last decade.
At this rate, the country will face a severe downturn in the bird and insect population that pollinates our food resources. No birds. No bees. No food.
To help prevent this from happening we created a sustainability program that will re-seed over 1 Billion square feet of natural wildflower habitats in the Great Plains and local communities. The spot below is one of our TV commercials we create to raise awareness and drive participation. We used stop animation to create an organic feel for our campaign and used natural-base paints, recycled paper and reclaimed materials to create our puppets and sets.
We also worked with our clients to create Air Wick’s first set of home fragrances crafted with responsibly sourced ingredients and a new line of fragrances that celebrate the joy of native wildflowers. Profits from our products funded a reseeding program we created with the WWF across the US Great Plains.
To start our social campaign we created one square foot planter boxes and mailed them to social influencers, celebrities and community leaders.
